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WordPress makes it easy for just about anyone to build an awesome looking website. But building a site is just a small part of digital marketing. There’s an actual science behind wording and placement. We’re a team dedicated to learning the science of conversion and we’d like to share that knowledge with you.
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What is a Strategy Session?
We promise your 30-Minute Marketing Strategy Session will provide new ideas to improve your digital lead generation, even if we never work together.
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Our sites use a custom WordPress platform with flexible layouts that we can scientifically test to get you more leads.
Stop Guessing and let us use Science to Grow Your Business
Testing for the WIN
Most digital marketing strategies are based on a series of guesses. You have to guess what Headline pulls best, what hero image most clearly portrays your value, what menu options increase user experience and which Calls-To-Action will get you more leads.
We have run over 1,500 Scientific A/B Split-Tests on websites to learn what works to turn a browser to a lead. Even more importantly, we’ve learned there’s no silver bullet. The same “best practices” don’t work for every site which is why we test, learn and then apply the results for you.
Meet the team
“There is no such thing as an expert marketer. Just experienced marketers and expert testers.”
Bryan Trilli
Bryan has a degree in Mechanical Engineering from Kettering University where he was taught to design systems and processes that help FIND and then SOLVE problems, which is a perfect fit for the data-intensive world of digital marketing.
Greg Trilli
Greg attained a BS in Mechanical Engineering from the University of Texas at Arlington. While in college, he worked at Pointwise Inc. in Ft Worth, TX. They developed a grid generation program which is used to help engineers solve fluid dynamics problems.
Chuck Mailen
The Code Monkey started doing web development back in ’94 and remembers when Yahoo was just a list of cool sites a couple guys put up. In the last 20+ years he’s built more sites than he can count and has had the privilege of working with some truly brilliant minds... so brilliant it's almost like they have super powers.
Marque Denysschen
Marque brings a unique and important perspective to Optimized Marketing with his degree in Microbiology from UT-Arlington. After all, the scientific method is just as applicable in the microbiology lab as it is in our online testing lab.
Chrissy Fike
Chrissy has her Master’s Degree in Educational Technology and previously taught all kinds of music classes, including Music Technology at Missouri Western State University. She started getting into technology with the debut of MIDI back in the day, and then on to HTML, ASP, PHP, and now WordPress.
Holly Johnson
In 2015 Holly went back to school, she now holds an AS degree in Web Development as well as certificates in Web Design, and Digital Marketing. Her first role in the marketing industry was creating email campaigns & coding website redesigns for big names like John Deere & Volvo.
Anastasia Fediaeva
Anastasia attained a BS in International Economic Relations from Moscow State University of International Relations and MS in Market research and Consumer Behavior from IE Business School, Spain. By now she has also got several Google certifications and is in the process of getting certified by Facebook as a Marketing Science Professional.
Alex Kahts
Alex is a new member to the team. All we can divulge at this time is that he's in South Africa and is on a top secret mission to update his bio so we can say a bunch of neat stuff about him other than "He's from South Africa", which is where Marque "Q" is from, so you can't say "He's the guy on the team from South Africa" because everyone will be saying "Who Q?" Then everyone else will say "Bless You".
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